YEAR
2023
YEAR
2023
ROLES
User Interface Design
Interaction Design
UX Research
ROLES
User Interface Design
Interaction Design
UX Research
INDUSTRY
B2B
SaaS
INDUSTRY
B2B
SaaS
Designing to help businesses gather valuable feedback from their customers
Designing to help businesses gather valuable feedback from their customers
Overview
Feedback Lab is a cutting-edge B2B SaaS product that empowers businesses to create effective survey campaigns, enabling them to gather valuable feedback from their customers regarding the products and the goods they sell. Feedback Lab utilize AI to analyse feedbacks and provide informed solutions to dissatisfactions of users.
Overview
Feedback Lab is a cutting-edge B2B SaaS product that empowers businesses to create effective survey campaigns, enabling them to gather valuable feedback from their customers regarding the products and the goods they sell. Feedback Lab utilize AI to analyse feedbacks and provide informed solutions to dissatisfactions of users.
Problem Statement
In today's highly competitive market, businesses are constantly striving to improve their products and services to meet customer expectations. However, the lack of an efficient feedback system often hinders the ability of these businesses to understand the needs and preferences of their target audience accurately.
Traditional survey methods are time-consuming, limited in scope, and may not deliver actionable insights. There is a pressing need for a reliable, automated, and data-driven feedback tool to bridge this gap.
Problem Statement
In today's highly competitive market, businesses are constantly striving to improve their products and services to meet customer expectations. However, the lack of an efficient feedback system often hinders the ability of these businesses to understand the needs and preferences of their target audience accurately.
Traditional survey methods are time-consuming, limited in scope, and may not deliver actionable insights. There is a pressing need for a reliable, automated, and data-driven feedback tool to bridge this gap.
The Solution
Feedback Lab offers a state-of-the-art platform that empowers businesses to design, execute, and analyze survey campaigns with ease. It provides a range of tools and features tailored to meet the unique requirements of each business, allowing them to gather targeted feedback from their customers.
A tool that will simplify how businesses collect feedbacks, and also use AI to analyse feedbacks data. This tool will aid businesses to easily pinpoint their users pain-points from the analysed data, act on them to improve the overall satisfaction of their users.
The Solution
Feedback Lab offers a state-of-the-art platform that empowers businesses to design, execute, and analyze survey campaigns with ease. It provides a range of tools and features tailored to meet the unique requirements of each business, allowing them to gather targeted feedback from their customers.
A tool that will simplify how businesses collect feedbacks, and also use AI to analyse feedbacks data. This tool will aid businesses to easily pinpoint their users pain-points from the analysed data, act on them to improve the overall satisfaction of their users.
“What are the key features of Feedback Lab?”
Customizable Survey Builder: Feedback Lab's intuitive survey builder enables businesses to create customized surveys using a variety of question types, including multiple-choice, open-ended, Likert scales, and more. This flexibility allows businesses to tailor their surveys to collect specific, actionable insights.
Real-time Feedback Dashboard: Feedback Lab offers a real-time feedback dashboard that aggregates and visualizes survey responses. Businesses can track responses as they come in, enabling prompt decision-making based on up-to-date data.
Advanced Analytics and Reporting: Feedback Lab provides powerful analytics tools that allow businesses to analyze survey data comprehensively. The platform generates insightful reports and visualizations, uncovering trends, patterns, and sentiments to identify key areas for improvement.
Integration and Automation: The product seamlessly integrates with existing business software and workflows. Additionally, it offers automation features, allowing businesses to schedule surveys, reminders, and follow-ups effortlessly.
“What are the key features of Feedback Lab?”
Customizable Survey Builder: Feedback Lab's intuitive survey builder enables businesses to create customized surveys using a variety of question types, including multiple-choice, open-ended, Likert scales, and more. This flexibility allows businesses to tailor their surveys to collect specific, actionable insights.
Real-time Feedback Dashboard: Feedback Lab offers a real-time feedback dashboard that aggregates and visualizes survey responses. Businesses can track responses as they come in, enabling prompt decision-making based on up-to-date data.
Advanced Analytics and Reporting: Feedback Lab provides powerful analytics tools that allow businesses to analyze survey data comprehensively. The platform generates insightful reports and visualizations, uncovering trends, patterns, and sentiments to identify key areas for improvement.
Integration and Automation: The product seamlessly integrates with existing business software and workflows. Additionally, it offers automation features, allowing businesses to schedule surveys, reminders, and follow-ups effortlessly.
Excerpts from our interviews
Excerpts from our interviews
User Persona
Feedback Lab offers a state-of-the-art platform that empowers businesses to design, execute, and analyze survey campaigns with ease. It provides a range of tools and features tailored to meet the unique requirements of each business, allowing them to gather targeted feedback from their customers.
A tool that will simplify how businesses collect feedbacks, and also use AI to analyse feedbacks data. This tool will aid businesses to easily pinpoint their users pain-points from the analysed data, act on them to improve the overall satisfaction of their users.
User Persona
Feedback Lab offers a state-of-the-art platform that empowers businesses to design, execute, and analyze survey campaigns with ease. It provides a range of tools and features tailored to meet the unique requirements of each business, allowing them to gather targeted feedback from their customers.
A tool that will simplify how businesses collect feedbacks, and also use AI to analyse feedbacks data. This tool will aid businesses to easily pinpoint their users pain-points from the analysed data, act on them to improve the overall satisfaction of their users.
These two user personas represent the diverse needs and challenges faced by different types of business owners. Feedback Lab can be tailored to address the specific pain points of each persona, offering valuable solutions to optimize their color, size, and feedback management processes.
These two user personas represent the diverse needs and challenges faced by different types of business owners. Feedback Lab can be tailored to address the specific pain points of each persona, offering valuable solutions to optimize their color, size, and feedback management processes.
Information Architecture
After collecting all the users interview data, I started to design the information architecture. For a complex system like this with multiple functionalities, it is important to create an end to end Information Architecture that will simplify how users can perform any task with ease, without experiencing friction.
Information Architecture
After collecting all the users interview data, I started to design the information architecture. For a complex system like this with multiple functionalities, it is important to create an end to end Information Architecture that will simplify how users can perform any task with ease, without experiencing friction.
Low-Fidelity Wireframes
With low-fidelity paper wireframes, I tested the planned layout and the general structure of Feedback Lab in usability tests. Without much effort, I could make adjustments before going into the much more costly digital implementation.
Low-Fidelity Wireframes
With low-fidelity paper wireframes, I tested the planned layout and the general structure of Feedback Lab in usability tests. Without much effort, I could make adjustments before going into the much more costly digital implementation.
Style guide & Components
I created my style guide and components that would be used throughout the user interface design process.
Style guide & Components
I created my style guide and components that would be used throughout the user interface design process.
High-Fidelity Prototype
High-Fidelity Prototype
Create Survey
Create Survey
Key Takeaway
Understanding Business Challenges: Businesses often struggle with managing color and size variations in their product inventory, leading to excess stock of certain variants and missed sales opportunities for others.
Data-Driven Decision-Making: The lack of accurate insights about customer preferences for colors and sizes hinders businesses from making informed decisions about inventory management.
Need for Feedback Collection: Traditional methods of feedback collection, like occasional surveys, are time-consuming and don't provide real-time insights needed for agile decision-making.
Tailored Solutions: Different types of businesses have unique challenges. A solution like Feedback Lab can be customized to address specific pain points, whether it's predicting color trends for fashion boutiques or optimizing size demands for sporting goods stores.
Real-Time Analytics: The ability to access real-time customer feedback and analytics empowers businesses to make timely adjustments and stay ahead of changing trends.
Enhanced Customer Satisfaction: By stocking the right colors and sizes, businesses can offer customers what they want, when they want it, leading to improved satisfaction and loyalty.
Data-Driven Innovation: Armed with actionable insights, businesses can innovate more effectively by aligning their product offerings with actual customer preferences.
In summary, the case study of Feedback Lab showcases how businesses can overcome the challenges of color, size, and feedback management through a data-driven approach, resulting in enhanced customer satisfaction, improved decision-making, and overall business growth.
Key Takeaway
Understanding Business Challenges: Businesses often struggle with managing color and size variations in their product inventory, leading to excess stock of certain variants and missed sales opportunities for others.
Data-Driven Decision-Making: The lack of accurate insights about customer preferences for colors and sizes hinders businesses from making informed decisions about inventory management.
Need for Feedback Collection: Traditional methods of feedback collection, like occasional surveys, are time-consuming and don't provide real-time insights needed for agile decision-making.
Tailored Solutions: Different types of businesses have unique challenges. A solution like Feedback Lab can be customized to address specific pain points, whether it's predicting color trends for fashion boutiques or optimizing size demands for sporting goods stores.
Real-Time Analytics: The ability to access real-time customer feedback and analytics empowers businesses to make timely adjustments and stay ahead of changing trends.
Enhanced Customer Satisfaction: By stocking the right colors and sizes, businesses can offer customers what they want, when they want it, leading to improved satisfaction and loyalty.
Data-Driven Innovation: Armed with actionable insights, businesses can innovate more effectively by aligning their product offerings with actual customer preferences.
In summary, the case study of Feedback Lab showcases how businesses can overcome the challenges of color, size, and feedback management through a data-driven approach, resulting in enhanced customer satisfaction, improved decision-making, and overall business growth.
