YEAR
2022
YEAR
2022
INDUSTRY
B2C
Agriculture
INDUSTRY
B2C
Agriculture
ROLES
Product Strategy
Product Design
Interaction Design
UX Research
ROLES
Product Strategy
Product Design
Interaction Design
UX Research
Designing to help Agricultural farmers sell their product fast and easily.
Designing to help Agricultural farmers sell their product fast and easily.
View Prototype
View Prototype
ABOUT
AgroMart is an agricultural marketplace that brings farmers, buyers and agricultural processing industries together on a single platform where sales take place.
Agromart is a digital market that will bridge farmers and buyers so that they can sell and buy agricultural produce. Processing companies and food storage companies will also benefit from this solution.
ABOUT
AgroMart is an agricultural marketplace that brings farmers, buyers and agricultural processing industries together on a single platform where sales take place.
Agromart is a digital market that will bridge farmers and buyers so that they can sell and buy agricultural produce. Processing companies and food storage companies will also benefit from this solution.
Problem Statement
Nigeria generates an estimated 32 million tonnes of food waste yearly, or 17 per cent of total food available to consumers in 2019, went into the waste, that is, at the retail and home levels.
A former Minister of Agriculture and Rural Development, Chief Audu Ogbeh, had corroborated the fact when he stunned Nigerians that 30 per cent to 40 per cent of food crops produced in Nigeria were ultimately lost and wasted. During Nigeria's Yam Export programme in June 2017, he said: “We actually over-produce food in Nigeria, (but) 30 per cent to 40 per cent of some of the food we produce is wasted…”
Problem Statement
Nigeria generates an estimated 32 million tonnes of food waste yearly, or 17 per cent of total food available to consumers in 2019, went into the waste, that is, at the retail and home levels.
A former Minister of Agriculture and Rural Development, Chief Audu Ogbeh, had corroborated the fact when he stunned Nigerians that 30 per cent to 40 per cent of food crops produced in Nigeria were ultimately lost and wasted. During Nigeria's Yam Export programme in June 2017, he said: “We actually over-produce food in Nigeria, (but) 30 per cent to 40 per cent of some of the food we produce is wasted…”
Research Process
I conducted face-to-face interviews with farmers, and buyers at a market where agricultural products are bought and sold. I intend to inquire into the major challenges the farmers and the buyers both face.
I also asked them how they have been coping with their challenges and how they have think it could be solved.
Research Process
I conducted face-to-face interviews with farmers and buyers at a market where agricultural products are bought and sold. I intend to inquire into the major challenges the farmers and buyers face.
I also asked them how they have been coping with their challenges and how they think it could be solved.
Inclusivity...
After the interview, and I propose why I was conducting the interview, I realised that most of these farmers are not literate and only understand basic English language.
For the goal of including all important users in our research, this finding led us to introduce a new feature to the App; A voice assistant. this would be used to prompt in app commands like search for a particular product, upload new products, etc.
Inclusivity...
Following the interview, it became apparent that a significant number of farmers lack literacy skills and have a limited understanding of English. To promote inclusivity, we have integrated a voice assistant feature in the app, which enables in-app commands such as product search and uploading.Following the interview, it became apparent that a significant number of farmers lack literacy skills and have a limited understanding of English. To promote inclusivity, we have integrated a voice assistant feature in the app, which enables in-app commands such as product search and uploading.
Competitive Analysis
I reviewed similar products offering the kind of service AgroMart would be offering.
by analysing their strength, and weaknesses.
Competitive Analysis
I reviewed similar products offering the kind of service AgroMart would be offering.
by analysing their strength, and weaknesses.
User Personas
I created two personas of different genders and targeted users to keep steadfast on the users.
User Personas
I created two personas of different genders and targeted users to keep steadfast on the users.
User Flow
After my research i came up with an easy to navigate userflow to guide users.
User Flow
After my research i came up with an easy to navigate userflow to guide users.
Sketch
A lot of sketching went into documenting the ideas for the design. after gathering data’s from interviews of users. the sketch is the first visual representation of the user interface.
Sketch
A lot of sketching went into documenting the ideas for the design. after gathering data’s from interview of users. the sketch is the first visual representation of the user interface.
Style Guide
To keep the visual elements consistent and appealing, it was important to create a set of rules and guidelines that were clear to help me create an intuitive visual for our users. These include typography, identifiable brand colours, clear buttons, modals etc.
Style Guide
To keep the visual elements consistent and appealing, it was important to create a set of rules and guidelines that were clear to help me create an intuitive visual for our users. These include typography, identifiable brand colours, clear buttons, modals etc.
High Fidelity Prototype
High Fidelity Prototype
Key Takeaway
Working on this project has exposed me to inclusive design and i am very happy i worked on this project. i’ve also realised that e-commerce has not been focusing on agriculture much and there are millions of dollars yet untapped from the agricultural e-commerce industry.
Key Takeaway
Working on this project has exposed me to inclusive design and i am very happy i worked on this project. i’ve also realised that e-commerce has not been focusing on agriculture much and there are millions of dollars yet untapped from the agricultural e-commerce industry.
Thank you for your time
Thank you for your time